Privacy and Cookie Policy

alpacaloca.eu, alpacaloca.nl
Last updated: September 2025

This privacy and cookie policy explains how Res Pulchrae BV (Alpaca Loca) processes personal data and cookies when you visit our websites or use our services.

For any questions or comments regarding this policy or your data, you can contact us at info@alpacaloca.eu

Res Pulchrae BV reserves the right to amend this policy from time to time. If you have given us consent to receive communications, we will inform you of any significant changes.

1. Who are we?

Res Pulchrae BV
Company number / VAT identification number: BE0704.904.839
E-mail: info@alpacaloca.eu

2. What data do we collect?

The type of data we collect depends on your interactions with Alpaca Loca. We only collect information that is relevant:

• Contact details: name, email address, phone number, address.
• Account and order details: password (encrypted), order history, billing and shipping address.
• Browsing behaviour: anonymous, aggregated data about your website usage.
• Marketingvoorkeuren: nieuwsbriefinschrijving, gekozen taal, producten die je interesseren. Communicatie: berichten en interacties met ons tijdens of na het verkoopproces.

Anonymous data is not linked to identifiable personal data.

3. Why do we use your data?

We process your data for the following purposes:

• To correctly process orders and deliver products.
• To provide you with customer service when you contact us.
• To inform you by email or newsletter (only with your consent).
• To improve our website, services and communication.
• To comply with legal obligations (e.g. accounting).

4. With whom do we share your data?

Access to your data is limited to authorized Alpaca Loca staff and carefully selected third parties that support us, such as:

• Website & hosting: technical providers that run our webshop.
• Payment providers: to securely process your payments.
• Logistics partners: shipping and returns.
• Email marketing and communication: Mailchimp (newsletters and statistics).
• Analytics & optimisation: Google Analytics.
• Marketing & advertising: Google Ads, Facebook, Instagram, Pinterest.

All third parties process data in compliance with GDPR. Please note that parties like Google or social media platforms may combine collected data with information from other sources to provide their own services (e.g. personalized advertising).

5. How long do we keep your data?

We keep your personal data for as long as necessary for the purposes for which it was collected, unless a longer statutory retention period applies (e.g. invoices 7 years).

6. What are cookies?

Cookies are small text files placed on your device during your first visit to our website.

Types of cookies we use

• Strictly necessary cookies: required for the proper functioning of the website.
• Functional cookies: remember your preferences (e.g. language).
• Analytical cookies: via Google Analytics we collect anonymous information about website use to improve performance.
• Marketing cookies: used by us and third parties (Google Ads, Facebook, Instagram, Pinterest, Mailchimp) to display personalized ads and measure newsletter statistics.

Consent
On your first visit we show a cookie banner. Only strictly necessary cookies are always placed. For functional, analytical and marketing cookies, we ask your prior consent.

Managing or deleting cookies
You can block or delete cookies through your browser settings. Disabling cookies may affect the proper functioning of our website.

7. What rights do you have?

Under the GDPR you have the following rights:

• Right of access to your personal data.
• Right to rectification or deletion.
• Right to withdraw your consent.
• Right to object to the processing of your data (e.g. for marketing).
• Right to data portability in a machine-readable format.
• Right to lodge a complaint with a data protection authority. In Belgium: Data Protection Authority.

8. How can you exercise your rights?

Send your request to info@alpacaloca.eu. To prevent misuse, we will only process requests that match the email address known in our systems.

9. Contact

For any questions or comments about this privacy and cookie policy, you can contact us at:

Res Pulchrae BV (Alpaca Loca)
E-mail: info@alpacaloca.eu